The power of video in outreach
“People do not automatically trust science
just because we are experts. We have to reach out, to bridge the gap. And video is
one of the most effective means for that purpose.”
In todays outreach, the scientist - not only the science - is the product. That’s why you as a scientist need to add video to your palette - when you apply for funding and in communicating your research to the world and stakeholders.
No media has the power to engage and excite as the moving picture, and video is the most powerful and fastest growing form of communication in digital media – on websites and social platforms (source: Cisco)
And it’s quite easy to get started.
Leave the big cameras and the complex storytelling to us, the professional video producers, and go with the basic, simple and effective video production yourself - planned, produced, edited and uploaded all with one single device, your smartphone.
Use yourself as host in the mobile videos - you are the best ambassador in regards of bringing your research out to public, to peers, to funding panels, donors, political and business stakeholders.
We can help you creating your narrative and mastering the simple video production process. Check out our mobile video workshops. For the more complex video production - we are ready to engage.